A Digital Ecosystem for Well-being
The Project Story
*The starting point: a sport with a strong visual and emotional identity that needed a new digital narrative.*
The Challenge
As a boxing coach, I needed a website to showcase my work and reach new clients, as well as find ways to retain the boxers who have been training with me for a long time.
Task: My Mission and Goals
My role: UX designer responsible for the project. My responsibilities covered the entire product lifecycle, from initial research to final UI design and usability testing. My goal: to find the differentiating element of my boxing classes. I applied design thinking to better understand user needs.
*Research with real users was key. 100% of respondents would recommend the classes, validating the emotional approach over the technical one.*
Action: The Process in Motion
I started by asking questions: what keeps people away from boxing? How can I create an image and a story that demystifies the idea of boxing as a sport that promotes violence? I created and customized a form, uploaded it to the club's WhatsApp group, and obtained valuable, real information.
*The epiphany: boxing in its purest form, far from complexity, was the key to connecting with the user.*
Solution: Back to Basics
The research showed that one of the main pain points for a user was feeling overwhelmed by the complexity of boxing. I looked at my bag hanging from a tree for a while. Boxing is simple, pure, a cultivator of personality. I understood that the message should reflect its emotional benefits.
*From idea to interface. Prototypes in Figma to visualize the experience before writing a line of code.*
Design and Prototyping
With a clear idea, I moved to the design phase. The goal was to create an interface that conveyed the words of one of my older students: "boxing rejuvenated me." I immediately created high-fidelity mockups in Figma. Then, I learned basic programming languages and developed the code in VS Code with the help of AI, which I use at an advanced level.
*The home screen of "My Progress," designed to be a training partner, not just a log.*
Testing and Iteration
I didn't want to just make a website. I asked more questions: What if I create an app that tracks workouts? And so, "My Progress" was born. During usability tests with club members, I identified friction points in the process of logging reflections. I iterated on the design to make it intuitive, simplifying steps and improving visual feedback.
*Detail of the evaluations section, the heart of the app, where physical progress and personal reflection meet.*
Result: Impact and Learning
The result was a digital ecosystem that not only serves as a marketing tool but also strengthens the community. We achieved a 50% increase in member retention, and qualitative feedback highlighted the appreciation for the focus on mental well-being.
*Technology as an ally for well-being: students connecting with their progress in a relaxed way.*
Real Impact: Beyond the Ring
The combination of boxing discipline with the app's ease of recording and reflecting on training has had a profound impact. Students not only improve their technique but also build new, life-changing habits. The app is currently still in development, and we hope to incorporate AI into its functions soon.
Interested in collaborating?
If you liked how I approached this challenge, imagine what we can do together.
Let's talk about your problem or your next project.